The
rising urge felt by consumers to reshape and remove those stubborn fatty bulges
is increasing the popularity of liposuction procedures both here and abroad.
The
American Academy of Cosmetic Surgery Hospital (AACSH), a reference centre in
the Middle East, recently released a review of aesthetic medicine market trends
in the first half of 2016.
It
mentions that the leading procedures during this time correlate with the desire
to look young, demonstrating a continued popularity for traditional treatments
including: liposuction (46 per cent), breast surgery (18 per cent),
abdominoplasty (15 per cent), cosmetic gynaecology (11 per cent) and
rhinoplasty (10 per cent).
Dr Peter
Cruse, CEO at The American Academy of Cosmetic Surgery Hospital, said:
“Conducting analyses such as the ‘Aesthetic Medicine Market Trends’ report
remain integral for us to grow our services to match patient demand. Although
global trends offer a useful indication for us, we adapt services according to
our market, catering for UAE residents as well as international visitors
seeking quality care, with the rise of medical tourism.”
Botox and
fillers (53 per cent) remain in the top spot for non-invasive procedures,
followed by body contouring (17 per cent), skin rejuvenation with platelet rich
plasma (14 per cent), facelift and rejuvenation (9 per cent) and fat reduction
(6 per cent).
On a
separate note, Dr B Venkata Ratnam, plastic surgeon, NMC Specialty Hospital,
Abu Dhabi, told The Gulf Today the need to reshape after weight loss has
increased the popularity of the liposuction procedure resulting in the patients
gaining an incredible boost of self-esteem.
“During
the liposuction procedure, fat is suctioned from the body under anaesthesia,
through small skin incisions, utilising thin metallic tubes (or rods), and
different types of energy such as negative pressure, ultrasonic energy, laser
etc.
LIPOSUCTION
“Performed
by experts, all such liposuction techniques tend to yield satisfactory results.
Liposuction can be done on different parts of the body such as the face, chin,
neck, trunk, extremities etc,” Ratnam said.
“Earlier,
while performing liposuction along with tummy tuck (abdominoplasty) operation,
it was fraught with several risks to the patient and the surgical sites. With
advancements in technology and surgical techniques, now it is much safer to
perform both of them during the same sitting (Lipoabdominoplasty),” Ratnam
opined.
He adds:
“While health aspects of each are added up in the combined procedure involving
liposuction and abdominoplasty, called ‘Lipo-abdominoplasty’, the immediate
benefits of liposuction can be both physical and mental. It is like sculpting
the body when exercise and dieting fail.”
He
explained, “Tightening of the muscles of the tummy can correct the spinal
deformity that had resulted from the laxity of the abdominal muscles. This gives
relief from the backaches that had resulted from the abdominal
muscle-derangement.
“In
addition, some of the female patients with laxity of abdomen, were also found
to have menstrual disorders and urinary disorders such as urgency and
frequency. Many of them, surprisingly, found these were corrected when the
abdomen was restored to near normalcy. So, this is an added benefit of
“Lipoabdominoplasty”. As a result, not only cosmetic benefits but also the
quality of life improved. There are housewives and working women alike who are
victims, so this is beneficial in the daily lives of those silent sufferers,”
Ratnam observed.
Moreover,
the American Academy of Cosmetic Surgery Hospital, as the only hospital in the
Middle East and an educational centre, last year welcomed more than 20,000
visitors from the UAE, the region and the world.
While
different cosmetic trends come and go, one remains constant – the desire to
look young and attractive will never wane, the release adds.
BODYBUILDING
Although
more ‘traditional’ cosmetic surgery procedures continue to reign supreme in
popularity – with liposuction, abdominoplasty, breast surgery, cosmetic
gynaecology and rhinoplasty, the hospital’s top five cosmetic surgeries –
patients are increasingly looking to new technologies to provide them with the
same result.
According
to statistics of the hospital for 2015 “Bodybuilding Sculpture” liposuction –
during which fat is removed from areas such as the stomach, chest and flanks to
create the appearance of more defined muscle – was the most popular procedure
amongst the hospital’s male patients, making up 26 per cent of all male patient
procedures performed.
In
addition, over the past year the hospital has significantly improved patient
convenience and safety by adding a hospital pharmacy and a clinical laboratory
and by upgrading ICU and some inpatient rooms.
These
infrastructure improvements now pave the way for the hospital to offer a
broader range of surgical services which includes hair transplantation, urology,
minor orthopaedic surgery, minimally invasive spinal surgery and more low-risk
general surgery.
Shamila
Jamaluddin
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