This
year, there are a total of 66 exhibitors from Thailand joining ATM 2016, most
of which are hotels offering unique products and services such as pool villas,
boutique experiences and total privacy. In addition, there are a number of
health & wellness companies, attractions, and a Thai cooking school.
DUBAI -
The Tourism Authority of Thailand (TAT) is participating in the annual Arabian
Travel Market (ATM), which are being held in Dubai, UAE, from 25-28 April,
2016, to provide the opportunity for Middle East travel operators to learn more
about Thailand’s initiative to best cater to the Middle East tourists– the
‘Quality Leisure Destination through Thainess’, spearheaded by the ‘Amazing
Thailand Luxury’ campaign.
This
year, there are a total of 66 exhibitors from Thailand joining ATM 2016, most
of which are hotels offering unique products and services such as pool villas,
boutique experiences and total privacy. In addition, there are a number of
health & wellness companies, attractions, and a Thai cooking school.
During
the ATM 2016, TAT hosted the Amazing Thailand Luxury Networking Reception in
the famous Burj Al Arab Hotel on 26 April, 2016, allowing the chance for top
Thailand’s travel executives led by Mr. Yuthasak Supasorn, TAT Governor, to mingle with representatives from the
Middle East travel and hospitality industry and members of the media. The
launch event gave people the chance to network and learn more about the latest
developments in Thailand’s travel industry as well as to discuss prospective
business and partnerships.
The event
was aimed at boosting the numbers of luxury tourists from Middle East nations
by promoting Thailand’s wide range of high-class attractions and experiences as
well as fine dining, health and wellness opportunities, family friendly resorts
and attractions, as well as world-class shopping. These are all backed by the
touch of Thainess and innate hospitality that makes every visit to Thailand a
unique and memorable experience.
Mr.
Yuthasak Supasorn, TAT Governor said, “Middle East travellers are renowned for
recognising quality and for seeking out family friendly luxury offerings, all
of which Thailand is famous for. In terms of accommodation, healthcare,
shopping and cultural experiences, Thailand’s standards are always high. By
marketing the kingdom as a ‘Quality Leisure Destination through Thainess’, we
are positioning ourselves as a unique nation that serves the needs of luxury
lovers while also meeting their religious requirements.”
To ensure
that Middle East travellers as well as tourists from other Muslim nations get
the most out of their Thai travels, TAT is working with tour operators, hotels
and other businesses; such as, hospitals, health centres and restaurants to
ensure the needs of Middle East visitors are met. Many hotels and businesses
now employ Arabic speaking staff and there are many restaurants in Thailand
that offer halal dishes both local and international.
A mobile
application has also been designed to help Muslim travellers find the nearest
mosques, halal restaurants, and other facilities of cultural importance to
Muslim travellers.
As a
result of these efforts, the Master Card Crescent Rating Global Muslim Travel
Index 2016 ranked Thailand second place on the list of non-Organisation of
Islamic Cooperation (OIC) destinations for the second year running.
With the
collaboration from its strategic partners in using both social and traditional
marketing tools, including celebrity marketing, Thailand has been able to
better reach high-quality target markets in the Middle East, no matter coming
as a family or alone; for business or pleasure; either honeymoon couples, or
those who need healthcare services.
The
Middle East remains one of the key markets to raise Thailand’s quality tourism
benchmark, especially for people seeking luxury experiences and healthcare. The
importance of the Middle East Market has been noted as 67% of Middle East
visitors make repeat visits to the country, an outstanding record that
underscores Thailand’s enviable status as a top leisure travel destination.
Thailand
welcomed 571,920 visitors from the Middle East region in 2015, with 163,960
visitors from the UAE, 90,012 from Oman, over 85,597 from Iran and 71,000 from
Kuwait. In 2014, Middle East visitors to Thailand stayed an average of 11.88
days, and spent an average of 171 US dollars daily, compared with an average
9.8 day stay for other nationalities who spent about 148 US dollars a day.
2016 is a
year of events and several celebrations in Thailand and below are some of the
upcoming major events in the kingdom:
TTM+
2016: The Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong
Subregion (TTM+) 2016 that will be held on 8-10 June, 2016, in Chiang Mai.
Lady
Month: August is going to be promoted as the ‘Lady Month’ in accordance with the
84th birthday anniversary of Her Majesty the Queen to encourage more female
travellers to visit Thailand. A variety of activities will be conducted to
promote this market; such as, a fast track immigration lane for ladies, special
offers and discounts for female shoppers, a lady’s golf challenge, lady
celebrities and bloggers to Thailand, plus more.
In the
region, the TAT Dubai and Middle East Office will soon unveil its new
Ambassador to promote Thailand as a chic leisure destination for women.
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