Thanks to the likes of Kylie Jenner and the
dawn of selfie culture, lips are having a moment: According to new data from
the American Society of Plastic Surgeons, lip augmentation is the
second-fastest-growing facial procedure in the country, coming in right after
facial dermabrasion or resurfacing treatments.
In 2015,
lip implants saw double-digit growth in all regions nationwide, which equated
to 27,449 total procedures and a 48 percent rise since 2000. Lip injections
have also shot up in numbers, a part of the more than 9 million such procedures
patients sought out in the past year.
As far as
cosmetic-surgery procedures go, many patients think lips seem like a small (but
substantial) place to start, says David H. Song, MD, president of the American
Society of Plastic Surgeons — and it’s not just because they’re seeking a
trendy pout.
“Our
research shows that patients are looking for overall facial balance, and
they’re seeking procedures to achieve that balance,” Song tells Yahoo Beauty.
“So it’s not just about bigger or ‘plumper’ lips. It’s about finding the best
look for them — one that flatters their face. Plastic surgeons can work with
patients individually to identify the procedures that are right for them and
will achieve their goals.”
Lip implants
are typically made from a soft, pliable silicone and offer more flexibility and
more options than previous incarnations. Song says patients generally recover
quickly from the procedure, and unlike with injections, you don’t have to go
back for multiple visits.
Kylie Jenner’s lips have perhaps inspired the rise in similar procedures. (Photo: Getty Images)
According
to celebrity makeup artist Dana Delaney, more and more women (and some men) are
seeking lush lips with a little enhancement. “I think social media, celebrity,
and accessibility have had a big influence on this trend, especially in L.A.,”
says tells Yahoo Beauty.
As Song
noted, Delaney says she will work to “balance” lips with definition — and if
you don’t want to surgically alter your pout, you can do so with product. “Take
a neutral lip liner, like Kevyn Aucoin Medium or Minimal [$25], and draw
slightly outside your lip line,” she says. “Using a lip plumper like LipFusion
[$38] helps, but you can always fill in the outer corners of your lips and add
a lighter shimmer gloss to the center.” Try Laura Mercier Lip Glacé in Bare
Baby ($26) to finish off that power pucker.
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