Selfie, Social Media Generation Discards
Cosmetic Taboos and Starts Trends
Apr. 21,
2016 / PRZen / DETROIT -- Plastic surgery patients are getting younger, more
open-minded, and are quickly becoming the fastest growing segment of the
cosmetic surgery population. According to the American Society for Aesthetic
Plastic Surgery, Millennials represent approximately 20% of the cosmetic
surgery population, and those numbers are steadily increasing.
Much of
this rapid growth among Milliennials can be attributed to the 20-something's
devotion to selfies and the social media influence of celebrities like the
Kardashians. In a recent American Academy of Facial Plastic and Reconstructive
Surgery survey, 82% of surgeons responding said celebrities were a major
influence in a patient's decision to have plastic surgery, and two out of five
surgeons reported patients sought cosmetic procedures to look better in
selfies.
"The
Millennials are more dialed-in to social media than any other segment of the
population," said Mark Berkowitz, M.D., Chief Oculofacial and Reconstructive
Surgeon at Accents Cosmetic Surgery and Spa. "Social Media has created a
new openness to discussing, and acceptance to using, aesthetic procedures to
enhance one's appearance."
According
to Dr. Berkowitz, he's seen a significant increase in younger patients at
Accents primarily for non-surgical aesthetic procedures like CoolSculpting,
facial peels, Botox, Juvederm, and other injectable treatments for fine lines
and fuller lips.
"Non-invasive
procedures like lasers and injections are more appealing to young people. It
gives them a chance to make gradual aesthetic enhancements before the signs of
aging are even a concern," said Berkowitz. "It's not just injections
for those who want pouty-lipped selfies, either. In 2014, 90% of new mothers
were Millennials, growing the number of those seeking stretch-mark treatments,
and we've seen an increase in traffic for procedures like lip Juvederm
injections, cosmetic Botox, liposuction, non-surgical body shaping
(CoolSculpting), and laser skin resurfacing among young people."
Dr.
Berkowitz said the influence of celebrities and social media on Millennials'
decisions to have cosmetic, especially facial, procedures is powerful, but he
also noted this younger group is savvier about procedures because of the wealth
of information available to them. Berkowitz always urges consumers of every age
to select a board-certified surgeon that specializes in plastic or aesthetic
surgery specific to their needs, and warns that choosing a surgeon based on
price rather than qualifications can have catastrophic results.
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