Illegal
agents and clinics, rising prices and adverse publicity all contribute to
falling Chinese cosmetic surgery numbers. Figures from the 10 most popular
cosmetic hospitals show a 20% drop from 13,500 customers in 2014 to 10,000 in
2015.
The Chinese
cosmetic surgery tourism boom in South Korea is over. The number of Chinese
customers reached a peak of 79,000 in 2014. Official figures are not yet out,
but figures from the 10 most popular cosmetic hospitals among Chinese visitors
shows a 20% drop from 13,500 customers in 2014 to 10,000 in 2015.
Early
indications are that total inbound numbers rose in 2015 but this disguises
falling numbers in the later half of 2015 and local reports of fewer customers
from China and elsewhere in 2016.
Chinese
customer numbers fell due to decreased satisfaction with results, public
problems on illegal brokers, charging higher prices for foreigners than locals,
illegal clinics, and use of unqualified surgeons, aggravated by the economic
problems in China.
According
to the Ministry of Health and Welfare, of the 36,224 foreigners who had
cosmetic surgery in Korea in 2014, 20,480 or 56.5 % chose clinics in Gangnam.
Gangnam
is full of cosmetic surgery clinics, but where they once teemed with Chinese
women wearing the characteristic casts protecting their brand-new noses, they
are now experiencing a decline in patient numbers. Some clinics report numbers
down by half. Massive competition sees clinics slashing prices by over 50% for
Chinese and Korean patients.
Earlier this
year Chinese state broadcaster CCTV broadcast a report exposing overcharging by
Korean hospitals, and the Beijing News ran several articles showing the side
effects customers suffered from conveyor-belt practices. The Chinese media has
been full of stories of cosmetic surgery performed by unqualified doctors in
Korea.
The
government targeted a million foreign patients by 2020 and W2.9 trillion in
medical revenues, but those targets look increasingly unachievable. The
authorities are cracking down on poor practice but the reputation damage has
been done. An increasing number of Korean and other clinics are offering
cosmetic surgery in China, and the Chinese authorities will be ruthless in
closing down, fining, sending home and even imprisoning any surgeon or agent
that acts badly.
Korea’s
Ministry of Health and Welfare took steps in April to enable foreign patients
to check what procedures they receive and how much they should be paying.
Foreign patients can also reclaim 10% VAT, and the government has capped the
commissions agents can charge.
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