Plastic
surgeons, patients and office employees are supposed to be a united front, all
dedicated to promoting beauty and self-esteem. But sometimes, not everyone on
the team is playing the same game.
California
attorney Robert Aicher, Esq., knows this better than most. He has served as
general counsel to the American Society for Aesthetic Plastic Surgery since
1998. As he explained at this year’s The Aesthetic Meeting in Las Vegas,
plastic surgeons face unique legal threats from those they know most intimately
on the job — patients and staff.
But a few
preventive measures may lower the risk that you’ll end up in court. Here are 3
tips from Aicher:
Chargebacks and HIPAA
They say
there’s no free lunch, but you may occasionally come across patients who
believe there’s a free procedure. For them, a common weapon of choice is the
credit card “chargeback.”
Chargebacks
are a nuisance for just about anyone who provides a service.
For
example, Aicher says, “we buy something at the hardware store, and we don’t get
satisfaction. Then when the bill arrives, we dispute the bill.” At that point,
the credit card company launches an investigation and considers whether to deny
the payment to the merchant.
In
aesthetic medicine, a chargeback request can come from a patient who’s
dissatisfied with, say, a filler injection or Botox. “I’m not sure there’s a
whole lot anyone can do to avoid a chargeback,” Aicher says, “other than try to
deliver the best service you can.”
But
there’s good news too. As a plastic surgeon, you aren’t defenseless when Visa
or MasterCard (or Discover or American Express) gets in touch and wants
information about the procedure you provided. Aicher urges his clients to
provide details about procedures in these cases. HIPAA, he believes, doesn’t
apply when the patient has already raised the issue of a medical procedure to
the credit card company.
“In my
view, it’s not a privacy violation,” he says. “Our members routinely provide
the medical records to prove the service was received, and they routinely win
the cases.”
Patient Bullies
Physicians
aren’t big on risk, and they aren’t big on confrontation. “They don’t train
them in medical school to be fighters,” Aicher says. “They train them to be
healers.”
That’s
the way it should be. So what’s the problem for physicians? It’s simple, Aicher
says: “This makes them great targets for bullies.”
And patients
can most definitely be bullies. They might demand a free re-do of a procedure
and threaten to tattle to Yelp if they don’t get their way. They may insult
everyone in the surgeon’s office until the staff begs you to fire them as
patients. And you, Dr. Nice Surgeon, end up in the middle.
What to
do? Aicher suggests that plastic surgeons learn to say no. Not in an aggressive
way, he advises, but firmly and unapologetically. “You’ve got to get them off
their game,” he says. “Fold your hands and say no. Let the silence hang.” And
don’t give in.
Aesthetician Patient Theft
Aestheticians
come and go, and there lies the rub: They will sometimes head to another clinic
and try to bring your patients along with them.
“You
can’t completely prevent it,” Aicher says, but there are ways you can make
patient-thieving by aestheticians less likely.
“It’s a
good thing to have them sign a release, an acknowledgment that your customers
are protected trade secrets,” Aicher says. Non-compete clauses are another
option, he says, but some states have right-to-work laws that frown on
contracts including these restrictions.
What if
these measures don’t work or aren’t feasible? Don’t expect to turn to medical
privacy laws. “Technically, patient theft is probably not going to be a medical
privacy issue,” he says, “as long as they’re just stealing patient names and
contact information, and there’s no medical information attached to the names.”
So what
can you do after a theft? “I encourage our members to write directly to the new
employer and remind them that these are protected patient lists, and the new
employer is prohibited by law from marketing to them,” he said. (It’s OK,
though, for aestheticians to provide basic information to patients about their
job switches when they move to a new employer, he says.)
You may
also be tempted to change passwords after an aesthetician leaves so the person
can’t get into the system and swipe patient names. But Aicher is skeptical that
this will work. “I’m afraid employees are smarter than that,” he says. “By the
time you hear that they’re leaving, they’ve gotten what they wanted.”
Randy
Dotinga
No comments:
Post a Comment