RE: “Promoting local tourism is a collective effort” (The New
Times, July 25).
I fully
agree with Francois-Xavier Nziyonsenga that promoting local tourism is a
collective effort and more priority should be given to this segment.
However,
looking at tourism in totality and the tremendous latent potential that exists
in this important sector, international and domestic tourism must actually
complement each other and both must be integral parts of the tourism master
plan , rather than have one segment as plan A and the other segment as plan B.
While
domestic tourism will bring in the numbers, with an untapped target audience of
over 11 million, international tourism will bring in the much needed foreign
exchange and high spending dollar customers.
Of
course, this is not to imply that domestic tourists are not high spenders.Very
many are. Similarly, it also does not imply that all international tourists
will stay in five star hotels.
What is
important is to strike the happy median between international and domestic
tourism. And also, simultaneously have a healthy mix of budget and high
spending tourists, be they domestic or international ones.
This will
ensure that all segments of tourism service providers from budget hotels and
even homestays right up to the four and five star hotels will all be smiling in
this beautiful land of a Thousand Hills and will make this great nation truly a
Remarkable Rwanda!
Clarence
Fernandes
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