Gwyneth
Paltrow still likes a good vaginal steam. At a personal appearance at Credo,
the “Tesla” of clean-beauty stores, Paltrow knowingly grins and suggests a “v-steam”
when an audience member asks her to recommend an unusual beauty treatment. “Try
it!” she smiles encouragingly.
Since she
first started Goop.com, in 2008, and wrote about the merits of steaming your vagina like broccoli, Paltrow has become
the patron saint of wellness and “wellthy” aspirational living.
She’s
know for praising the benefits of macrobiotic diets and green-beauty lip glosses, as well as touting the
latest Valentino capsule collection.
The wordwellness has
been around for years, but as Karen Behnke, Paltrow’s partner at Juice Beauty said,
“She made [wellness] chic.”
The Cut
talked to Paltrow about being a trailblazer in the self-care movement, why
wellness is so trendy right now, and why she continues to get such crazy beauty
treatments.
How
would you define wellness?
It’s an
interesting question, because there’s a “wellness movement” people are talking
about. For example, Target has a new wellness mandate. The idea is definitely
in the Zeitgeist. In the most broad term, it’s this idea that each individual
is striving towards a better-feeling version of their physical life.
How
would you say health and science are involved with wellness?
Wellness
is the movement towards health, whatever that means to you. [In science,] there
are many ideas about medicine, and so many ways of achieving health with
Western and Eastern medicine.
Honestly,
when it comes down to it, it’s very individual. It’s about what each person is
hoping to achieve in their next level of health. It’s looking after yourself,
being mindful about how you want to feel, and what you can do to achieve that
end.
At a
talk with the China Exchange, you said the world is “trending towards
wellness.” What did you mean by that?
If you
look at the data, consumers are pushing the markets toward the idea of
wellness, and businesses are responding. The consumer is saying, “Hey, I want
to feel better, I want to live in a cleaner way.”
They’re
the ones seeking the information. They’re the ones looking to bring wellness
into the mainstream.
The
culture is always evolving, and I think we’ve come to a place where we
understand that we are responsible for our lives. There’s no miracle pill.
Like, Oh, I have to participate in making my life the best it can be. With that
responsibility comes this idea of, “How can I achieve that?” And there you have
the wellness world.
In
many ways, I think you made wellness something that people started talking
about — or at least, made it cool.
Thank
you!
When
did you start using the word wellness?
I don’t
know. We’ve talked a lot about health and wellness at Goop. I’ve always been
interested in alternative ways of achieving this elusive wellness. I’ve been
very experimental and I’ve tried all kinds of modalities, diets, and juices. I
kind of like being the guinea pig for it all.
I
remember when I started doing yoga 20 years ago, and people thought I was super
weird and didn’t know what I was doing. It’s the same way with organic food or
acupuncture. I was always the one saying “Hey, this is cool,” and people being
like, “You’re super weird.” And now, yoga is … [Gestures big].
I’ve
always been cutting the path in the exploration of how to live a long, healthy
life. Unfortunately, when you lose a parent to cancer (and I had lost a cousin
when I was very young) — you want to stave off illness, you want to embrace
life and prolong your life. I’ve come from that place for a long time, because
I’ve had illness in my family.
What
made you want to explore these alternative wellness practices versus traditional
or Western-type wellness practices?
When my
father had his cancer surgery and radiation, it was so brutal. It was so hard
to see him with things removed and stapled shut, and then the radiation ruined
his salivary glands and his mouth. I thought, My God! At the time, I was
reading a lot about alternative treatments. At stage-four cancer, it’s not
necessarily the time to be like,
Let’s try
this experimental thing. It was more about, How can we prevent this from coming
back, how can we heal you? Everybody does it their own way, but, I certainly
would have said, “Hey, why don’t you try homeopathy too, and let’s cross our
fingers.” For some people that works.
At that
same time, I started reading about how in older Chinese medicine, the word for
medicine and food is the same. Then there came this idea that the way you eat
and what you’re putting in your body can really affect your overall health.
I’m so
thankful for medicine — modern medicine has saved my life, probably three
times. But there are things to learn about: how can I achieve optimal health?
What can I be eating? What can I be avoiding? What should I not be bathing in,
or putting on my skin? Of course, I’m in the business of it [now]. The more I
research, the scarier it is, and the more you want to get involved and talk
about what you know.
[For
example,] it’s actually quite scary that the beauty industry remains completely
unregulated. It’s actually really dangerous. I’m sure that there’s going to be
reform, there has to be — look at the lawsuits for baby powder.
Everybody
is starting to understand that, by and large, we have a completely unregulated
market and the consumer wants to take matters into their own hands. That’s why
the Honest Company is doing so well, it’s why Juice Beauty is doing so well.
What
would you say to disbelievers about clean beauty to convince them to give it a
try?
I feel like
it’s not my job to try to convince. When people start to educate themselves
people tend to migrate to cleaner products — that’s what I’ve experienced.
I was
doing conventional products for my whole life. Then I started mixing it with
clean. It was only really recently where I said, “Okay, that’s it.” I read the
last piece of research and I was like, I’m out.
Are
you totally clean beauty now for everything?
Yes,
except for hair. Hair I find hard, but for the most part I’m pretty clean. My
kind of vanity is clean.
For
everything? Even your red-carpet appearances?
I try. I
don’t like to limit what an artist does or has to use but I say, “This is my
preference, here it is,” and I think they use a mix of stuff. Recently, they’ve
been really impressed by the products, especially the foundations. But when I’m
doing it myself, I use nontoxic products.
Do you
feel like there’s also a luxury aspect with wellness?
Um — I
haven’t really thought about it. Across all nontoxic products, there are all
different kinds of price points. From the supply-chain standpoint, the more
that nontoxic ingredients are available and made in bulk, the prices will go
down. There’s always a luxury and mass market for anything and everything.
How do
you decide what is clean in beauty?
I have a
Head of Beauty [Blair Lawson] who is like a Nazi about ingredients. Between
Karen [Behnke, founder of Juice Beauty] and Blair, I’ve been so educated over
the course of the last year and a half.
Sometimes
I forget like, “Wait, on a scale of one to ten how bad is this for me?” I
love the Goop clean-beauty shop because it is completely vetted. That’s also
what’s great about [Credo Beauty.] If you have to be scanning all the
ingredients in products, it’s really tough. [Karen] can do it. Blair can do, it
but I always get confused. That’s why you have to rely on somebody much
smarter, who knows it.
You’ve
tried all of these unusual beauty treatments. What motivates you to continue
trying them?
I have
Goop.com, and we’ve sort of taken on the responsibility of trying all that
stuff. And like I said, I actually really like being the guinea pig. Some of my
other girls are guinea pigs for stuff, too, but I enjoy trying things. I don’t
necessarily endorse all of them, but I like to try them and write about them.
It makes for really good content [Smiles].
Do you
ever laugh at yourself while you’re trying out these unique treatments, like
v-steaming?
Oh,
totally. The first time I tried v-steaming, I was like, This is insane. My
friend Ben brought me and I was like, “You are out of your fucking mind. What
is this?” But then by the end of it I was like, “This is so great.”
Then I
start to do research, and it’s been in Korean medicine for thousands of years
and there are real healing properties. If I find benefit to it and it’s getting
a lot of page views, it’s a win-win [Smiles].
This
interview has been condensed and edited.
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