The field
of cosmetic surgery is growing, numbers of surgeries are increasing and more
and more specialists are coming which is ultimately resulting in greater
affordability.
Dr.
Ashish Davalbhakta, Consultant Aesthetic Plastic Surgeon, Aesthetics Medispa,
Pune, talks to ETHealthworld about the growing demand in physical well-being
and cosmetic surgery worldwide.
1. What made you think of Aesthetics Medispa?
I trained
as a plastic surgeon from Nair hospital Mumbai and I went to UK, there I
trained as a cosmetic surgeon and after having returned in 2005 I realized that
the cosmetic industry was absolutely nascent and there was no plastic surgeon
or any specialist working as a cosmetic surgeon. So I felt that there was a
need to start these services as there is demand and need for services in India.
The whole
concept of cosmetic surgery is not new and was in the west when I went there
and studied. I found that it is not just beauty or improving how you look that
matters but it is rather the whole concept of feeling and looking good. So the
wellness industry needs to be tagged along with cosmetic surgery industry and
that's why I started the Medispa.
2. As a business model, how much growth do you
anticipate in this field?
Plastic
surgery actually originated in India in 300 BC and over the years, technologies
evolved and new operation has been designed to help you look good. This has
picked up in a huge way in US, Europe, South America and even in Korea. There
are therapeutic operations and preventive operations that help you look and
feel good.
The field
of cosmetic surgery is growing, numbers of surgeries are increasing and more
and more specialists are coming which is ultimately resulting in the costs to
go down. But more than the cost going down, it is the affordability that is
rather going up.
People
with their disposable incomes are able to spend on themselves to look good. The
rate at which India is growing, the awareness is growing, disposable income and
the ability to spend on yourself is growing, more and more would be saved and
set aside to maintain yourself. This could turn out to be a one billion dollar
industry.
3. Tell us about the procedure of services
provided in Aesthetics Medispa?
In our
association we have around 250 members who purely are interested in cosmetic
surgery and the number is growing month on month. There are around 1500 plastic
surgeons associated to our association while a lot of them do cosmetic
surgeries. More of them are offering these services as the training is
increasing and the need and demand in the society.
The
Medispa is holistic as we offer preventive treatments which are covered under
spa treatments. I believe that one should have regular skin exfoliation,
moisturization, toning and massage which helps in maintaining the skin. Then is
the non surgical services like lasers, chemical peels even neuromodulator
injections, fillers and microdermabrasions.
We have
nutrition and weight management as well as detoxification which helps in
removing all kinds of toxins from the body. Cosmetic surgery comes as a end of
the line where all the other previous attempts to improve have been exhausted
you have surgery as a last resort.
4. What makes Aesthetics Medispa different from
others?
The USP
of Aesthetics Medispa is the qualifications of the surgeons who work here, the
extensive experience and foreign training that they have. The standard that we
follow is at par with most of the leading centers in the west.
The
second USP is the ability to offer all the services under one roof. Here for
instance we would be able to channelize a client to the right service which
will suit him and give him the best results.
Our third
USP is the research and the newer technologies that we are able to evaluate
access and then only implement. We don't offer anything that is of doubtful
value. Our guidelines are for each and every procedure, outcomes, how to deal
with complications and day care surgeries.
5. From which countries do you see more clients
pouring in and why is India their preferred destination for cosmetic surgery?
Currently
nearly 40% of my patients base or client base in cosmetic surgery have some or
the other connection with the west. We also cater to huge number of clients who
look us out on the internet and start enquiring about the treatments that they
wish to have and come down here to have those treatments. They could be from
UK, Australia, Middle East or even Africa.
India is
at least 3 times cheaper than UK and USA. The other countries that we compete
with in terms of medical tourism are Thailand, South Africa and Poland. We
could be comparable with the prices of Thailand. Patients could end up doing
the same thing in at least half the price.
6. How do you see the future of aesthetic
medicine in the coming years?
It's a
rosy picture as aesthetic medicine industry is going to grow exponentially in
the future. You have to maintain your body and maintenance involves doing
regular servicing so you have to service your skin and health.
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