Obesity
is a growing problem that offers opportunities for medical tourism. European
Association for the Study of Obesity (EASO) says obesity will affect more than
half of all European citizens by 2030.
Although
obesity is a growing global problem and a crisis in parts of Europe, USA and
the Middle East- medical tourism has been relatively reluctant to offer surgery
or treatment.
Cosmetic
surgery is a booming area, but clinics and hospitals seem keener to promote
this than the health threatening obesity problems. Perhaps it is simply sexier
to advertise cosmetic surgery that makes patients look better, than obesity
services that can save or lengthen lives.
The
leading organisation responsible for research into obesity in Europe has warned
that unless something is quickly done to tackle the region’s rising obesity
epidemic, it is going to have a devastating effect on healthcare costs.
The
warning, from the European Association for the Study of Obesity (EASO), comes
in the wake of several reports showing that obesity and weight problems
continue to increase at an alarming rate and will affect more than half of all
European citizens by 2030. In some countries it may be as high as 90%.
According
to the World Health Organisation, obesity is one of the greatest public health
challenges of the 21st century. Its prevalence has tripled in many countries in
Europe since the 1980s.It is now costing European countries more than €70
billion in healthcare and lost productivity.
Recent
reports in the medical journal The Lancet highlight the sheer magnitude of the
global obesity epidemic and a consequent huge rise in type 2 diabetes. Type 2
diabetes, cardiovascular disease, cancer, hypertension, and liver disease are
all dangers that overweight and obesity can help cause.
Professor
Hermann Toplak of EASO comments, "Obesity is a complex and chronic disease
with numerous causes, many of which are beyond an individual's control. The
causes can range from genetic and endocrine conditions to environmental
factors, such as stress, diet and increasingly sedentary working patterns. A
healthier lifestyle, including a healthy diet and regular physical activity can
help maintain a normal weight. Obesity is a chronic disease and should be
recognised and treated as such."
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